INGROUP x ZEEKR | 创意碰撞，未来连接——上海外滩SOHO极氪中心设计
由INGROUP打造的极氪中心位于上海外滩SOHO C座，ZEEKR极氪作为高端纯电车先锋品牌，在体验空间的塑造上更加注重其个性与潮流的表现。此次INGROUP为极氪打造的极氪空间集潮流，年轻，先锋的品牌基因于一体的新能源体验空间，与用户共筑一个未来社交、科技消费的超级体验场景。
The new ZEEKR Center designed by INGROUP is located in Block C, The Bund SOHO, Shangha. As a pioneer NEV brand, ZEEKR pays more attention to the expression of personality and trend in the shaping of experience space. Designed by INGROUP, the space has ZEEKR gene of trend, youth and pioneer. INGROUP coorperated with ZEEKR, building a super experience scene of future social and technological consumption together with ZEEKR users, creating a journey of new retail scenes.
▲项目外立面 Exterior Facade of the Project©INGROUP
灵感来自“Power Carrier”
Inspired by “Power Carrier”
INGROUP将设计灵感定位于未来世界的能源输出形态，提出了“能源母舰”的概念——Power Carrier，并进一步提取出“Power Transportation 能源传输”、“Power Boxes 能源方块”、“Information Screen 信息中心”、“Plug In能源柱 ”等空间元素。通过这些不同的元素组成极氪空间的不同功能空间单元，在空间设计中强调了能源的流动感与未来科技感。
Based on the assumption of future energy transmission and brand attributes, INGROUP brought up the concept of “Power Carrier” , and further extracted “Power Transportation”, “Power Boxes”, “Information Screen” and “Plug In” spatial elements, emphasizing a sense of energy flow and future technology in the space.
▲概念落地Implementation of Design Concept©INGROUP
1F 接待空间——科技与自然共融
1F reception space —— Technology and nature integration
为了呼应极氪空间追求的科技消费理念，我们将灵感定位于能源传输，将极氪充电科技设计成科技感装置。装置本身以独特的设计语言和流线型外观呈现，代表着现代科技的时尚、创新和高效，暗示充电过程将变得更为智能、高效、轻松，符合极氪空间追求的高品质、高效能科技消费理念。
The design of the first-floor space is aimed at echoing the technological consumption concept pursued by ZEEKR Center. We drew inspiration from energy transmission, transforming ZEEKR Center's charging technology into a technologically inspired installation. The installation itself is presented with a unique design language and streamlined appearance, representing the modern technology's fashion, innovation, and efficiency. It implies that the charging process will become more intelligent, efficient, and effortless, aligning with ZEEKR Center's pursuit of high-quality and high-efficiency technological consumption.
▲科技感产品展示装置Technological Product Display Installation©INGROUP
配套的洽谈、客休区并非一味追求科技感，而是巧妙地结合了北欧风原木设计，展现了一种温暖、舒适、人性化的空间氛围。北欧风原木设计代表了自然与简约的美学，体现了人们对自然、纯粹、质朴生活的向往。
The adjacent negotiation and guest rest areas do not solely pursue a tech-oriented spatial design. Instead, they cleverly integrate Nordic-style natural wood design. This space exudes a warm and comfortable ambiance. Nordic-style design represents an aesthetic of nature and simplicity, reflecting people's yearning for a natural, pure, and simple way of life.
▲一层休闲区 1F reception space©INGROUP
将这种设计元素融入洽谈、客休区，使空间感变得柔和且具有包容性，让人感受到家的温暖和舒适。开放空间设计为客户创造了自由、轻松、松弛的交流体验，促使人们更加愉悦地展开对话和交流。
Incorporating these design elements into the negotiation and guest rest areas, the space becomes gentle and inclusive, imparting a sense of warmth and comfort akin to being at home. The open-space design fosters a sense of freedom, ease, and relaxation, creating an inviting environment for clients to engage in joyful and pleasant conversations and interactions.
▲一层休闲区1F reception space©INGROUP
月球通道
lunar channel
一楼各空间的衔接走廊，INGROUP巧妙地利用了镜面的反射和灯光布局，创造出一种独特的空间感觉，将其称之为“月球通道”。
INGROUP ingeniously utilized mirror reflection and lighting layout to create a unique spatial sensation in the connecting corridor on the first floor, named the "Lunar Channel".
▲月球通道Lunar Channel©INGROUP
“月球通道”以柔和的弧线设计，结合灯光的精心布局，形成了一种极具现代科幻感的环境。镜面反射技术巧妙地将空间进行扭曲、折射，使得整个通道看起来宛如穿越到了另一个未知的维度，唤起人们对未来科技与探索的向往。
The “Lunar Channel”is designed with gentle curved lines and complemented by a carefully planned lighting layout, creating an environment imbued with a highly modern and science fiction ambiance. The clever use of mirror reflection technology distorts and refracts the space, making the entire corridor appear as if one is traversing into an unknown dimension, igniting people's aspirations for future technology and exploration.
▲镜面反射营造空间感Mirror reflection creates a sense of space©INGROUP
零重力通道——连接过去与未来
Zero Gravity Sensory - Bridging the Past and the Future
为了建立一层与二层的空间链接，营造更完整的体验动线，INGROUP用镜面金属屋顶创造了一个高挑的零重力感官空间，与侧面的巨大镜面一起，营造一个遨游在太空中的舰母场景。通过利用不同色彩灯光与镜面反射将空间扭曲、折射，营造出极富现代科幻感的空间氛围。
To establish a connection between the first and second floors and create a more complete experiential pathway, INGROUP utilized a mirrored metal roof to craft a soaring zero-gravity sensory space. Combined with massive mirrored surfaces on the sides, it evokes the ambiance of navigating a mothership in space. By employing varied colored lighting and mirror reflections to distort and refract the space, they have created an atmosphere rich in modern science fiction aesthetics.
▲零重力通道Zero Gravity Sensory©INGROUP
未来之舱：沉浸式电竞体验
The Future Spaceship: Immersive eSports Experience
以太空舱外形呈现出的独特电竞空间，金属舱体代表着坚固、高效和现代感，与电光蓝灯光形成强烈对比，突出了现代科技的魅力与电竞的活力。
当舱门关闭，玩家立刻沉浸于游戏世界，封闭式空间更能够沉浸式来到游戏世界尽情娱乐，让人们享受到电竞带来的愉悦与刺激。
The eSports space, designed in the shape of a spacecraft, embodies a sense of sturdiness, efficiency, and modernity through its metallic structure. The exterior strongly contrasts with the electric blue lighting, highlighting the charm of modern technology and the vitality of eSports.
Once the pod door is closed, players are instantly immersed in the gaming world. The enclosed space enhances an immersive experience, allowing individuals to fully indulge in the gaming world and enjoy the pleasure and excitement brought by eSports
▲电竞房eSports Space©INGROUP
新能源科技——用户体验感交互
New Energy Technology – User Experience Interaction
智能工作区融合品牌新能源科技特色，呼应了现代社会对绿色环保、高效能源利用的追求。用户只需轻触触控区域，智能插座即刻升起，为设备充电提供方便，彰显了高效、智能的特点，这与极氪品牌理念也互相契合。
The intelligent workspace integrates the distinctive features of the brand's new energy technology, resonating with modern society's pursuit of green environmentalism and efficient energy utilization. Users simply need to touch the touch-sensitive area, and the smart power outlet immediately elevates, providing convenience for device charging and showcasing efficiency and intelligence. This aligns with the brand philosophy of ZEEKR.
▲ 智能工作区intelligent workspace©INGROUP
INGROUP以品牌色电光蓝为基调，采用树脂浇筑材料，打造了独特的能源方块。电光蓝作为品牌的代表色彩，象征着科技、活力和创新，为这个能源方块注入了现代感和前瞻性，强调了对环保、可持续能源的关注。
INGROUP used the brand color electric blue as the main tone and employed resin casting material to create a distinctive energy block. Electric blue, as the brand's representative color, symbolizes technology, vitality, and innovation, injecting a sense of modernity and forward-thinking into this energy block. It emphasizes the focus on environmental protection and sustainable energy.
▲ 智能工作区intelligent workspace©INGROUP
多功能厅——未来能量聚焦地
Multipurpose Hall – The Hub of Future Energy
多功能厅被设定为Power Boxes能源方块储存区，代表了能量、创意和多样性，表达了多功能厅作为能量聚集与释放的地方，以及不同活动需求的集合地。多功能厅的灵活座位布局，为不同活动提供了最优解，使其能承载各类活动，从而满足多样化的社会活动需求，为用户提供一个创新、多功能、便利、多样的活动场所，促进交流、合作和创新。
The multipurpose hall is designated as the Power Boxes energy storage area, symbolizing energy, creativity, and diversity. It conveys the idea of the multipurpose hall being a place for energy gathering and release, catering to various activity needs. The flexible seating layout of the multipurpose hall provides optimal solutions for different activities, allowing it to accommodate a diverse range of events. This caters to varied social activity requirements, offering users an innovative, multifunctional, convenient, and diverse venue, promoting communication, collaboration, and innovation.
▲多功能厅multipurpose hall©INGROUP
多娱一体科技感娱乐空间
Tech-Infused Entertainment Space
娱乐空间中的弧形组合沙发迎合了不同用户的娱乐需求，可随意组合，在舒适的沙发上享受游戏、电影等多重娱乐体验。这种灵活的布局设计强调了人们的交流与互动，营造出愉悦的娱乐氛围。
顶部的弧形镜面不仅起到装饰作用，更通过反射效应增强了空间的宽敞感，为娱乐空间注入了现代科技感和未来感。通过现代科技与创意设计，创造了一种奇异、独特的空间感，引领人们进入未来科幻般的娱乐世界。
The curved modular sofa in the entertainment space caters to different users' entertainment needs, allowing for flexible configurations, enabling people to enjoy various forms of entertainment, such as games and movies, on the comfortable sofa. This flexible layout design emphasizes communication and interaction, creating a pleasant entertainment atmosphere.
The curved mirrored surface at the top serves not only a decorative purpose but also enhances the sense of spaciousness through the reflective effect, injecting a modern tech and futuristic feel into the entertainment space. Through modern technology and creative design, a strange and unique spatial sensation has been crafted, guiding people into a futuristic and science fiction-like entertainment world.
▲游乐空间Entertainment Space©INGROUP
▲材料细节Material Details©INGROUP
项目信息
项目名称：上海外滩SOHO ZEEKR极氪空间
项目地点：上海市黄浦区外滩SOHO C座
项目规模：575㎡
空间设计：INGROUP
创意总监: Raven Wang
设计总监: H Lin
设计团队：PP Li
完工时间：2022年10月
Project Information
Project Name：ZEEKR Center- The BUND SOHO, Shanghai
Project Location：Block C, The BUND SOHO, Huangpu District, Shanghai
Project size：575 sqm
Space design：INGROUP
Creative Director：Raven Wang
Design Director：Hongchen Lin
Design team：Peng Li
Completion date：Oct., 2022
